Elon Musk has been on a quest to bring ‘S3XY’ back with Tesla’s vehicle naming convention. First with the Model S, ‘S’ for a sedan, and Model X, ‘X’ for the look of the Falcon Wing doors, and now with the upcoming Model 3 and Y.
Everyone is aware that Musk's first goal for Tesla was to acquire the 'SEXY' company. Ford shelved the notion of rebranding the Model 3 as the Model E before it had gotten a chance to see the light of day.
For the benefit of those who are unaware, since the year 2000, Ford has been actively seeking to register a trademark for the appellation "Model E." It had been a rocky relationship up until 2013, but when Tesla filed for it that year, the Blue Oval made the decision to continue with it.
It would seem that Ford is the kind of person that is envious and insecure. As a result of all of this, Tesla decided to call their new vehicle the Model 3, although they designed it to appear like an E. In any case, Musk's SEXY collection was finished.
But now it looks like Telsa might drop the ‘Model’ plus ‘letter’ naming scheme after the Model Y completes the ‘S3XY’ vehicle lineup, according to Elon Musk.
Tesla originally wanted the Model 3 to be called the Model E, which would have really made the lineup spell out ‘SEXY’, but Ford shut down the plan.
Since 2013, Tesla officials had been referring to the company’s upcoming third generation vehicle as the “Model E”, which would have joined the models S and X in Tesla’s lineup to make “S-E-X” with the Model Y to follow later – the vehicle is confirmed, but has yet to be unveiled or assigned an official public timeframe.
The name stuck for a while, but during the shareholders meeting in July 2014, Tesla CEO Elon Musk revealed that the company had to drop its “Model E” trademark after Ford threatened to sue over having a similar naming scheme. At the time, Musk said that “Ford tried to kill sex.”
Since then, Tesla has been referring to the upcoming third generation vehicle as the “Model 3”, but Tesla is clearly trying to keep “SEX” alive by using three horizontal lines to represent the ‘3’.
Now while discussing a possible name for its upcoming minibus announced with the ‘Master Plan Part Deux’, someone suggested ‘Model B’, which is in line with Tesla’s current naming convention, but Musk said that he thinks Tesla should move away from that after the Model Y:
Or maybe just Model B (for bus)?— Ryan McCaffrey (@DMC_Ryan) July 30, 2016
However, the company's other offerings are designed to spell out like the word 'CARS.' in capital letters. The letters C, A, R, and S stand for the Cybertruck, the All-Terrain Vehicle that was shown beside the Cybertruck, and the Roadster, respectively.
C for Cybertruck.
A for ATV All-Terrain Vehicle.
R for Roadster.
S for Semi.
Tesla is able to confidently assert that it offers Sexy Cars in its lineup. People will also find this helpful in remembering the models that Tesla has in its lineup. Nice!
The Tesla Model S Sexy has been unveiled, but the Model 3 Automobiles Have Not Yet Arrived. Which of these vehicles — the unorthodox pickup truck, the luxury all-terrain vehicle (ATV), the electric sports car, or the all-electric Class-8 truck — are you most excited to see on the market? Leave a comment below and tell us what you're thinking about this topic.
By the way, the Tesla Cybertruck is a glimpse into the future of product design. The Cybertruck is not just a truck. It's the future of transportation. It's the next step in human innovation and design thinking, and it's going to change how we think about transportation forever.